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CUSTOMER SATISFACTION RESEARCH

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Kadence News

LONDON - Business research agency Kadence is to launch a healthcare division in Asia, to be headed by its senior healthcare specialist Katherine Byrne.

Byrne, who will run the office out of Singapore, was recently made associate director at Kadence, which is a specialist in business research and analysis.


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CUSTOMER SATISFACTION RESEARCH

Kadence delivers customer satisfaction research that combines "customer loyalty gap analysis" with elements of the Competitive Strength Inventory to determine:
  • Key drivers of customer loyalty
  • Precise causes of customer attrition
  • Actions that may be taken to improve customer retention

Our syndicated, multi-client, and proprietary customer satisfaction research programs cover a broad range of business-to-business industries including chemicals & plastics, printing & imaging, IT & telecommunications, pulp & paper, healthcare, automotive and more.

Kadence is a leading, independent, B2B research specialist with offices in Boston, London, Delhi, Kuala Lumpur, Singapore and Jakarta. The agency is currently in the process of opening in Hong Kong and plans to open a China office in 2008.

Founded in 1992, the agency works with some of the worlds largest brands, providing global coverage at a local level. Specialist researchers work with clients to deliver knowledge rather than just data. In addition, due to the company's unsurpassed experience in key business markets, Kadence is also the agency of choice for global management consultancies needing to conduct primary research.

Kadence UK Ltd, 6th Floor Carlton House, Carlton Drive, London SW15 2BS Co. Reg. No. 2646756

 

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